The main destination for the campaign where users can engage with with campaign content and shop new products.
When the GRL PWR Campaign launched in the PINK Nation App, we served up content the customer
could only get in the app. One could engage with our Campus Reps, download custom wallpapers
and even get access to products before everyone else.
When the campaign launched on instagram, we deleted all previous posts.
This allowed for the launch to feel disruptive and emotional within the social space. We started with three vignettes of our campaign video, followed by a mix of product shots, college students and quotes from real girls about what GRL PWR means to them.
The goal was for the grid to feel like a collage and tie to the overall aesthetic of the campaign.